It wouldn’t be incorrect to say that the year 2025 isn’t exactly what we would have planned for. However, the recent shift in everything online is making social media management tools such an important part of business strategies in today’s time.
According to a report, 54% of people who use the internet will turn to social media in order to research specific products and services.
Social media management tools are no longer a luxury—they’re crucial for making tasks easier, planning posts, understanding how well things are going, and connecting with people.
And to help you manage all of your social content flawlessly this season, we’ve come up with a super helpful list that includes some of the best social media management tools in 2025. So, let’s begin with.
7 Best Social Media Management Tools
1. Later – The best social media tool for Instagram
Termed to be one of the finest social media tools for Instagram, Later has you covered and focused on visual content galore. The tool definitely lets you get the job done well.
However, it does require users to have a business account. In fact, it is led by images so brilliantly, terming it as ideal for social media apps like Instagram and beyond.
Pricing: Please click here for pricing details.
G2 Ratings: 4.5
2. Sprout Social – An all-in-one tool that integrates with major social networks
Sprout is a public company founded in 2010.
Sprout Social lets you plan and post content on all your social media accounts from one place. It also helps you keep track of what your competitors are doing on social media, giving you an advantage.
Additionally, it analyzes your audience’s social media behavior. So you can create content that better connects with them.
Sprout Social is commonly used by businesses with 50-200 employees and annual revenues between $1 million and $10 million.
Pricing: Please click here for pricing details.
G2 Ratings: 4.3
3. Buffer – An affordable option for social media management
Buffer enables multiple team members to work together on managing social media. It offers tools like draft reviews, comments, and role assignments, so larger teams or agencies can handle content without sharing their Instagram login details with everyone.
Buffer is a tool for managing social media accounts on the Internet and mobile devices. It helps users plan and send posts to platforms like Twitter, Facebook, Mastodon, Instagram, Instagram Stories, Pinterest, and LinkedIn. It also lets users see how their posts are doing and interact with their followers.
With the Free plan, you can create and schedule posts as much as you want.
After inviting your team to Buffer and having your teammates contribute posts, any posts from members with “Approval Required” access will appear in a review queue. Team members with full posting permissions can then review, edit, approve, or delete these posts before they are shared on your social media profiles.
Pricing: Please click here for pricing details.
G2 Ratings: 4.3
4. Sendible – Power-packed tool for users with multiple accounts
With an interface that’s as polished as this, you wouldn’t want to miss out on Sendible’s fabulous collaborative tool. Not only is it great for users with multiple accounts, it guarantees businesses or agencies with enhanced productivity as well as the advantage of cohesive collaboration on multiple campaigns, in one go.
The only drawback of this tool is its several glitches that make its use somewhat uncomfortable, as reported by various experts & users.
Pricing: Please click here for pricing details.
G2 Ratings: 4.5
5. Hootsuite – One free tool that simply does it all
When it comes to social media management, there’s simply nothing better than a free-of-cost forever plan. For this reason, Hootsuite is your prime example of getting things done right.
It offers you the power to plan, sort, schedule, and publish your content on a number of social media platforms without logging into each of them.
Pricing: Please click here for pricing details.
G2 Ratings: 4.2
6. Loomly – Your reliable partner for the best in content creation
Loomly is your answer to reliable social media management software that keeps up with an array of fresh content. In short, it’s making your life super easy for collaboration. The tool uses Al to create the most dynamic point of view, that’s based on time, day, key events, and more.
Simultaneously, you get the freedom to share with multiple team members as well as clients across the board. And that means receiving the necessary feedback and approvals or edits, as needed.
Pricing: Please click here for pricing details.
G2 Ratings: 4.6
7. SocialPilot – A good option for small teams
SocialPilot makes it simple to handle social media accounts, set up roles and permissions, and work together on creating and scheduling posts.
SocialPilot has many useful features, which is why it’s often considered one of the top tools for managing paid social media. You can plan many posts at once using a CSV file, add several images, and use a URL shortener to create branded links for your social media posts.
Using SocialPilot, you can share content on all major platforms, including Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, Pinterest, Threads, and Google Business Profile.
Pricing: Please click here for pricing details.
G2 Ratings: 4.5
What’s Your Go-To Social Media Management Tool?
With so many social media management tools on-demand, it’s no surprise why users are finding it difficult to choose from the lot. At the same time, it’s interesting to see how so many of these tools have paved the way for better content creation, engagement, and collaboration across the board.
Selecting the right social media management tool can significantly improve your brand’s online presence. Whether you focus on scheduling posts, analyzing performance, or finding content, the best tool should match your objectives and make your work easier.
With many choices in 2025, it’s crucial to pick one that fits your needs and enhances your social media efforts. So, what tool do you use? To simplify the decision, take advantage of free trials for various tools, and then decide which one best supports your strategy and keeps your audience engaged!
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